cbcTools: Design and Analyze Choice-Based Conjoint Experiments
Design and evaluate choice-based conjoint survey experiments. Generate a variety of survey designs, including random designs, frequency-based designs, and D-optimal designs, as well as "labeled" designs (also known as "alternative-specific designs"), designs with "no choice" options, and designs with dominant alternatives removed. Conveniently inspect and compare designs using a variety of metrics, including design balance, overlap, and D-error, and simulate choice data for a survey design either randomly or according to a utility model defined by user-provided prior parameters. Conduct a power analysis for a given survey design by estimating the same model on different subsets of the data to simulate different sample sizes. Bayesian D-efficient designs using the 'cea' and 'modfed' methods are obtained using the 'idefix' package by Traets et al (2020) <doi:10.18637/jss.v096.i03>. Choice simulation and model estimation in power analyses are handled using the 'logitr' package by Helveston (2023) <doi:10.18637/jss.v105.i10>.
| Version: | 0.6.2 |
| Depends: | R (≥ 3.5.0) |
| Imports: | fastDummies, ggplot2, idefix (≥ 1.1.0), logitr (≥ 1.0.1), parallel, randtoolbox, rlang, tools, stats, utils |
| Suggests: | here, knitr, testthat, tibble |
| Published: | 2025-07-17 |
| DOI: | 10.32614/CRAN.package.cbcTools |
| Author: | John Helveston 
[cre, aut, cph] |
| Maintainer: | John Helveston <john.helveston at gmail.com> |
| BugReports: | https://github.com/jhelvy/cbcTools/issues |
| License: | MIT + file LICENSE |
| URL: | https://github.com/jhelvy/cbcTools, https://jhelvy.github.io/cbcTools/ |
| NeedsCompilation: | no |
| Citation: | cbcTools citation info |
| Materials: | README, NEWS |
| CRAN checks: | cbcTools results |
Documentation:
| Reference manual: | cbcTools.html , cbcTools.pdf |
| Vignettes: |
Simulating Choices (source, R code) Computing D-error in Choice Experiments (source, R code) Generating Designs (source, R code) Getting Started (source, R code) Power Analysis (source, R code) Specifying Priors (source, R code) Generating Profiles (source, R code) |
Downloads:
| Package source: | cbcTools_0.6.2.tar.gz |
| Windows binaries: | r-devel: not available, r-release: cbcTools_0.6.2.zip, r-oldrel: cbcTools_0.6.2.zip |
| macOS binaries: | r-release (arm64): cbcTools_0.6.2.tgz, r-oldrel (arm64): cbcTools_0.6.2.tgz, r-release (x86_64): cbcTools_0.6.2.tgz, r-oldrel (x86_64): cbcTools_0.6.2.tgz |
| Old sources: | cbcTools archive |
Linking:
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