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Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.
Version: | 0.3.0 |
Depends: | R (≥ 3.2) |
Imports: | dplyr, ggplot2, magrittr, RColorBrewer, rlang, scales, stats, treemapify, utils, xplorerr |
Suggests: | cli, covr, DT, gganimate, gifski, kableExtra, knitr, png, plotly, rmarkdown, rmdformats, testthat (≥ 3.0.0), vdiffr |
Published: | 2024-02-26 |
DOI: | 10.32614/CRAN.package.rfm |
Author: | Aravind Hebbali [aut, cre] |
Maintainer: | Aravind Hebbali <hebbali.aravind at gmail.com> |
BugReports: | https://github.com/rsquaredacademy/rfm/issues |
License: | MIT + file LICENSE |
URL: | https://github.com/rsquaredacademy/rfm, https://rfm.rsquaredacademy.com/ |
NeedsCompilation: | no |
Materials: | README NEWS |
CRAN checks: | rfm results |
Reference manual: | rfm.pdf |
Vignettes: |
RFM - Introduction |
Package source: | rfm_0.3.0.tar.gz |
Windows binaries: | r-devel: rfm_0.3.0.zip, r-release: rfm_0.3.0.zip, r-oldrel: rfm_0.3.0.zip |
macOS binaries: | r-release (arm64): rfm_0.3.0.tgz, r-oldrel (arm64): rfm_0.3.0.tgz, r-release (x86_64): rfm_0.3.0.tgz, r-oldrel (x86_64): rfm_0.3.0.tgz |
Old sources: | rfm archive |
Reverse suggests: | xplorerr |
Please use the canonical form https://CRAN.R-project.org/package=rfm to link to this page.
These binaries (installable software) and packages are in development.
They may not be fully stable and should be used with caution. We make no claims about them.
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