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Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
| Version: | 3.11.1 |
| Depends: | R (≥ 4.0.0) |
| Imports: | doParallel, doRNG, dplyr, foreach, ggplot2, ggridges, glmnet, jsonlite, lares, lubridate, minpack.lm, nloptr, patchwork, prophet, reticulate, stringr, tidyr |
| Published: | 2024-06-27 |
| DOI: | 10.32614/CRAN.package.Robyn |
| Author: | Gufeng Zhou [aut], Bernardo Lares [cre, aut], Leonel Sentana [aut], Igor Skokan [aut], Meta Platforms, Inc. [cph, fnd] |
| Maintainer: | Bernardo Lares <laresbernardo at gmail.com> |
| BugReports: | https://github.com/facebookexperimental/Robyn/issues |
| License: | MIT + file LICENSE |
| URL: | https://github.com/facebookexperimental/Robyn, https://facebookexperimental.github.io/Robyn/ |
| NeedsCompilation: | no |
| Materials: | README |
| CRAN checks: | Robyn results |
| Reference manual: | Robyn.pdf |
| Package source: | Robyn_3.11.1.tar.gz |
| Windows binaries: | r-devel: Robyn_3.11.1.zip, r-release: Robyn_3.11.1.zip, r-oldrel: Robyn_3.11.1.zip |
| macOS binaries: | r-release (arm64): Robyn_3.11.1.tgz, r-oldrel (arm64): Robyn_3.11.1.tgz, r-release (x86_64): Robyn_3.11.1.tgz, r-oldrel (x86_64): Robyn_3.11.1.tgz |
| Old sources: | Robyn archive |
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